Templates
Digital Product Launch Kit
Organize your next digital product launch with a checklist, sales page template, email sequence, and pricing playbook.
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Bring the pieces of your launch together
The Digital Product Launch Kit gives you a practical starting point for organizing an offer and communicating it to buyers. Use the resources to review your launch tasks, draft a sales page, plan your emails, and think through pricing.
Four resources for a more organized launch
- Launch checklist: work through the tasks involved in preparing your offer for buyers.
- Sales page template: organize the message around your product, audience, and value.
- Email sequence: adapt launch messages to your offer and subscribers.
- Pricing playbook: consider your price and how to explain the offer.
Who this is for
Digital creators, educators, freelancers, and small business owners preparing an ebook, template, workbook, or other digital offer. It is most useful when you have a product idea or draft and need help organizing the launch around it.
How to get started
- Review the checklist and identify what is ready and what still needs work.
- Define who your product serves and what buyers receive.
- Adapt the sales page template using accurate product details.
- Customize the email sequence for your audience and offer.
- Use the pricing playbook to review your assumptions, then test checkout and delivery before announcing your launch.
Delivery and expectations
Access the downloadable resources from My Downloads after signing in with your checkout email. Adapt the materials to your product; they do not create or publish your storefront for you. Hosting, email software, advertising, and payment-processing costs are separate. Your launch schedule depends on how ready your product is, and sales are not guaranteed.
What's inside
Why you need this
A product can be ready to share while the surrounding launch tasks still feel scattered. You need a clear sales message, a price you can explain, emails that introduce the offer, and a final check that buyers can purchase and receive it. This kit brings a launch checklist, sales page template, email sequence, and pricing playbook together so you can work through those pieces in a sensible order. Adapt the resources to your actual product and audience, then use the checklist to identify unfinished work before announcing the launch. It is useful when you need a practical structure for preparing an offer, whether your launch takes a weekend or a longer schedule.